HOW TO USE THIS
Most sale calendars tell you when stores have sales. This one tells you what actually goes on sale and why it matters to your wardrobe. Bookmark it. Come back every month. And when the window hits, move fast, because the good stuff goes first.
JANUARY: The Winter Gut
Stores are panicking. Holiday didn’t sell the way they hoped, and spring is
coming in 6 weeks. That’s your leverage.
What’s hitting clearance: The camel coat you were eyeing in November. The knee-high boots. The cashmere sweater that felt out of reach. The structured blazer in winter white.
Where to look:
Net-a-Porter drops post-holiday sale codes: this is how you get Dries Van Noten and Loewe for a price you can actually say out loud.
SSENSE January sale goes up to 70% off designer: past-season pieces from labels that never discount otherwise.
The RealReal runs January promo events: authenticated Chanel bags, Hermès scarves, and LV hardware pieces at resale prices that are actually reasonable.
Mytheresa post-holiday winter sale: think The Row knitwear, Toteme outerwear, Bottega Veneta accessories.
This is the month to buy cold-weather investment pieces you’ll wear for years. The 70% off tag is real.
FEBRUARY: The Secret Sale Month
Nothing is marketed as a February sale. That’s the point.
What’s hitting clearance: Winter coats and boots reach their absolute floor pricing: often 70-80% off. If you didn’t get it in January, February is your last chance before it disappears for good.
Tory Burch Private Sale (runs ~Feb 19-24): Up to 50% off handbags, structured totes, sandals, and leather goods. This sale is barely advertised: you have to be on the email list or know to look. Happens twice a year and it’s one of the best designer bag windows that isn’t resale.
Mejuri “Before We Melt” event: Solid gold earrings, chains, and rings: the kind of jewelry that doesn’t tarnish, doesn’t turn your skin green, and genuinely looks like you spent more than you did.
Valentine’s Day clearance, Feb 15: Luxury gift sets from Tatcha, Sol de Janeiro, Charlotte Tilbury: full-size products bundled at gift-set prices, then clearanced the next day.
MARCH: Luxury Beauty’s Biggest Month
The beauty industry’s version of Black Friday. Most people don’t know this exists.
What’s hitting: High-end skincare, prestige makeup, luxury fragrance: the stuff you’ve been adding to your cart and closing out of.
Ulta 21+ Days of Beauty (March 6-26): 50% off rotating daily deals. This is where Charlotte Tilbury, Tatcha, Lancôme, Too Faced, and Rare Beauty go on actual sale: not 10% off, not a free sample. Half price. One brand per day, so you need to know the schedule.
Bluemercury Spring Beauty Event (through late March): Free 11-piece luxury gift with $250 purchase. Bluemercury carries La Mer, Diptyque, Augustinus Bader, Oribe, SkinCeuticals: the brands that don’t really go on sale. This is the workaround.
Sephora runs competing flash sales simultaneously: Charlotte Tilbury Magic Cream, Dior beauty, YSL fragrance all appear.
March is when you stock up on the skincare you use year-round. Don’t sleep on it.
APRIL: Fine Jewelry & Designer Fashion
The spring moment everyone forgets about because they’re already thinking about summer.
What’s hitting: Demi-fine and solid gold jewelry. Past-season designer handbags and shoes. Authenticated luxury resale.
Mejuri Stacking Sale (April 20-26): Up to 25% off sitewide. This is the move for the solid gold chain you never take off, the huggies you stack three deep, the slim signet ring. Everything that looks expensive because it is: at a price that makes it actually attainable.
Sephora Savings Event (mid-April, ~10 days): Rouge members get in first. La Mer moisturizer, Tatcha Dewy Skin Cream, Charlotte Tilbury Flawless Filter: the luxury skincare that sits behind the glass case: all discounted.
Vestiaire Collective “VC Days” (mid-April): Authenticated Chanel flap bags, Prada nylon, Gucci loafers at resale. The price drops are real and the authentication is done for you.
Farfetch and Net-a-Porter: Spring clearance begins: first markdowns on current-season pieces before summer stock comes in.
MAY: The Designer Clearance Nobody Talks About
Memorial Day gets all the attention. The real move is happening at designer retailers before the long weekend even starts.
What’s hitting: Prior-season luxury: think last fall’s It bag, the coat that was everywhere in October, the shoes that sold out and came back. Now they’re 40-60% off.
Nordstrom Designer Clearance (May): This is when Gucci, Prada, Saint Laurent, and Bottega pieces from the prior fall/winter season get marked down properly. The leather slides you wanted. The quilted shoulder bag. The loafers in the colorway that was sold out all season.
Mejuri annual sale (up to 50% off, through late May): The deepest fine jewelry discount of the spring: in-store and online.
24S (LVMH’s own multi-brand platform): Spring sale begins. Celine, Loewe, and Givenchy at discounts that don’t get covered by most deal accounts.
Memorial Day beauty: Augustinus Bader, EltaMD, Tatcha appear in Memorial Day roundups: the $180 face cream you’ve been on the fence about gets a rare discount.
JUNE: The Month That Hits Different
Every luxury platform runs their biggest sale of the year in June. This is not a coincidence: it’s the industry-wide end-of-season clearance, and it’s when you spend the least for the most.
What’s hitting: Current-season designer at 40-60% off. Luxury skincare. Fine jewelry. And the bags, shoes, and dresses that felt out of reach all spring.
Net-a-Porter 2nd Markdown (~June 10): This is the one to wait for. The first markdown is 30-40% off. The second markdown hits 60%: Dries Van Noten silk dresses, Loewe leather goods, Toteme blazers. This is how you buy designer pieces that will be in your closet for 10 years.
Mytheresa Summer Sale: Up to 60% off, including private brand sales: they’ve run private Prada, Bottega, and The Row events. Sign up for their emails and you’ll get early access.
Farfetch SS Sale: Up to 60% off current season: the Jacquemus bag, the Ganni dress, the Acne Studios everything.
Bluemercury Summer Sale (June 4-14): 20-30% off La Mer, Diptyque, Oribe, SkinCeuticals. This is actual La Mer at an actual discount. It doesn’t happen often.
Sephora Major Summer Deals Event (June 11-23): Charlotte Tilbury, Dior Beauty, YSL Beauty, Hourglass: 13 days of rotating deals on prestige beauty.
Amazon Prime Day (June 23-26): Beauty, skincare, fashion, home. Sol de Janeiro, CeraVe, Laneige, The Ordinary, Olaplex all discount heavily.
Zara Summer Sale: June 24 online, June 25 in stores. Tory Burch Semi-Annual Sale: Summer edition live.
June is the month to move. Set a reminder. Come back to this page.
JULY: The Insider Move
One sale. This is the only one that works the way nothing else does.
Nordstrom Anniversary Sale (Early Access July 14-17 for cardholders, Public July 12 - Aug 9): You’re buying next season’s pieces at this season’s discounts. Uggs before they sell out. The camel wrap coat in August. Cashmere sweaters, leather boots, designer shoe collabs, luxury skincare sets: all at prices that go back up the second the sale ends. The people who shop this right never pay full price for fall.
SSENSE: Mid-year markdowns deepen: up to 70% off designer.
The RealReal: Summer promotion events + new luxury consignment flooding in. People cleaning out closets donate the good stuff. This is when authenticated Chanel, Hermès, and vintage pieces surface in volume.
This is the one your mom’s been doing for 20 years and never told you why.
AUGUST: Summer Clearance Peak + Beauty Round 2
The summer clearance is real and it’s ruthless. The swimwear you actually wanted in June is now 50-70% off. That’s a $240 Hunza G one-piece for $80 territory.
What’s hitting: Swimwear, linen sets, summer sandals, warm-weather dresses: and round two of beauty.
Ulta 21+ Days of Beauty Round 2 (predicted Aug 20-31): The brands you missed in March get a second chance. Same structure, different daily deals: Charlotte Tilbury, Tatcha, Lancôme, Tarte.
Nordstrom Anniversary Sale ends Aug 9: final days at sale pricing before fall goes back to full price.
The RealReal: Best inventory of the year as summer consignments flood in. People cleaning out closets donate the good stuff. This is when authenticated Chanel, Hermès, and vintage pieces surface in volume.
SEPTEMBER: The Quiet Month (That’s Actually Loud)
No one’s running a major sale in September. Use that.
New iPhone drops = last year’s model discounts immediately. The iPhone you’ve been eyeing gets $200 cheaper the day the new one is announced. Same applies to AirPods, Apple Watch, Samsung.
Ulta 21 Days of Beauty wraps up: final rotating deals on luxury beauty, last chance before the holiday sets arrive.
Sephora flash sales increase frequency in September: competing with Ulta’s event ending, they run more targeted promos.
SSENSE and Net-a-Porter: New fall arrivals come in at full price. Don’t touch them yet: the first markdown comes in November.
OCTOBER: The Jewelry Month
One brand runs their biggest event of the year in October and barely anyone outside of deal communities knows about it.
Mejuri Annual Sale (through mid-October): “Biggest sale of the year”: up to 30% off the full line, with M+ early access. This is the solid gold chain, the diamond stud, the layering necklace you’ve been watching. The price won’t be lower than this until next October.
The RealReal: Fall authentication events, fresh coats and bags surfacing in inventory. Perfect timing if you need a fall layer that looks like it cost what it would have.
Kendra Scott: Fall/holiday collections launch, prior season quietly moves to clearance.
Net-a-Porter and Mytheresa: Fall pieces start getting first markdowns late October into early November.
NOVEMBER: Black Friday, But Make It Luxury
You already know Black Friday exists. Here’s what actually hits in the luxury space: and the timing move most people miss.
Insider move: Shop the week BEFORE Thanksgiving. Revolve, ASOS, Net-a-Porter, Mytheresa, and Free People all drop Black Friday pricing early: same discounts, but your size is still in stock and nothing’s sold out yet.
Net-a-Porter, SSENSE, Mytheresa, Farfetch: All run Black Friday/Cyber Week at 70-80% off. This is when The Row, Bottega, Toteme, Jacquemus hit the lowest prices of the year. One week. Then they’re gone.
Charlotte Tilbury: Black Friday is major: full sets, limited edition palettes, the Pillow Talk collection. Stock up on what you use every day.
Mejuri Black Friday: Fine jewelry at 20-30% off: their best discount outside of October.
Monica Vinader: Annual Black Friday sale: solid gold and lab diamond pieces at a real markdown.
The RealReal: Additional 20-40% off sitewide events on top of already-reduced resale prices.
DECEMBER: Two Windows, One Right Move
Early December: everything is still inflated for the holiday gift buyer. Late December: the floor drops out.
Nordstrom Designer Clearance (December): The structured handbag in the fall colorway. The leather knee-high boot. The cashmere wrap that’s been sitting at $480 since October: now it’s $190. This is when fall investment pieces become actually accessible.
Mytheresa, Net-a-Porter, Farfetch, SSENSE: Post-Christmas sale begins Dec 26: AW clearance, up to 70% off. The designer pieces that didn’t sell as gifts become the deals that start your new year right.
Mejuri & Missoma: Post-Christmas fine jewelry clearance: the holiday collection pieces and gift sets that didn’t sell move to markdown.
THE EVERGREEN MOVES
These work any month, any season.
Tory Burch Private Sale happens twice yearly and is never publicly announced. Get on their email list. When the email lands, the window is usually 5 days.
Mytheresa loyalty tier gives you access to private brand sales: they’ve run Prada, Bottega, and The Row private events exclusively for registered customers. Sign up and don’t ignore the emails.
SSENSE permanent sale section: Always live, always worth checking. Past-season designer pieces at 50-70% off year-round: not a seasonal event, it’s just always there.
24S (LVMH’s own multi-brand platform): Sells Celine, Loewe, Givenchy, and Dior. Flash sales don’t get covered by most accounts. Check it directly before buying from anywhere else.
End of every month: If you’re buying furniture, appliances, or big-ticket items from a physical store: go the last week of the month. Salespeople have quotas. You have leverage.
THE LUXURY HACK MOST PEOPLE MISS
Items on The RealReal that don’t sell get automatically marked down on a timer. Most people don’t know the clock is running.
Here’s how to use it: Heart the piece you want and walk away. Around 30-40 days in, unsold items start dropping automatically. At 60+ days, they move to “Last Chance” at 60%+ off. The play is to favourite it, set a reminder, and come back: not to buy the second you see it.
On a $1,200 bag, waiting three weeks can mean paying $750 instead. That’s not a small number.
WANT THE REAL-TIME VERSION OF THIS?
This calendar is the cheat sheet. The Edit is the actual plug.
Every week, Deal Plug Club drops the specific finds on The Edit from the luxury piece that just hit resale for a third of retail, to the sale window that opened this morning, the hotel rate that disappears by Friday. Curated for women who want the life without the full price tag. Fashion, fine jewelry, beauty, home, travel: the stuff worth knowing about, before it’s gone.
The calendar tells you when the windows open. The Edit tells you exactly what’s in them.
This is the free version. The Edit is where it gets specific.
Subscribe at newsletter.dealplug.club
Weekly. Curated. Always time-sensitive. Never spam.
Deal Plug Club: dealplug.club
v